Introduction to BizFusion™ podcast (9:04)

In this podcast CopperKey CEO David Castillo provides an overview of BizFusion™ - CopperKey's web-based predictive marketing software. Joining David is Dr. Donald J. Kridel, CopperKey co-founder and predictive marketing expert. Dr. Kridel discusses how BizFusion™ works and recounts a marketing up sell campaign case study that clearly illustrates the power of automated predictive marketing. Joining David and Donald is Rick Gibson, Managing Director of HOTventures. Rick discusses how BizFusion's automated approach to predictive marketing saves money and time by providing marketers with results that are both actionable and measurable.

CopperKey CTO podcast (6:11)

This podcast features an interview with Dr. Donald J. Kridel, CopperKey co-founder and predictive marketing expert who has inspired much of the thinking behind BizFusion. In the podcast, Dr. Kridel reveals the intelligence behind BizFusion's automated approach to predictive modeling and explains how BizFusion™ turns hours of manual data analysis into minutes so organizations can act on direct marketing opportunities immediately.